A “how to” guide from idea validation to recruitment for business owners, multinationals’ executives, and startupers considering business in Morocco.

5
modules
8
in the making
16
experts & personalities
2500
enrolled

Your hands-on guide to starting a business in Morocco

The MOOC is conceived, produced and presented by Kenza Bennis for emlyon business school. It  has been designed as a step-by-step guide that gives you the tools, insights, knowledge, and skills to help you decide whether to take the leap of faith in the Moroccan market.
The toolkit includes interviews with experts and renowned companies that share their experience and deep understanding of the challenges you may face. This course is genuinely a “how to” guide from idea validation to recruitment.

After completing this MOOC, you and your organization’s staff will be able to :

  • position and measure the potential of your project in the Moroccan market
  • know the basics and tips for conducting a market research
  • construct a winning value proposition that meets the needs of the market
  • understand and communicate with Moroccan consumer
  • successfully create the Moroccan entity that will enable you to realize your growth and expansion potential
  • know the keys to raise funds and recruite in Morocco.

Course Syllabus

Module 1: Understanding the Moroccan Economy

Understanding the Moroccan socio-economic environment is key to finding your profitable niche.

The module starts with an analysis of the mineral wealth available in Morocco that sheds light on the nature of imports and exports as well as the rationale behind the economic and geostrategic orientations of Morocco.

I then present a SWOT and the competitive advantages of SMEs and multinationals presence in Morocco.

Module 2 : Market Survey & Idea Validation

Once a market opportunity is identified, a long process of value proposition building begins.

The first step is to examine whether there is a demand for the identified product or service through a market study. In this section, we explain how to identify the market by taking into account the specificities of Morocco, and how to mitigate a possible lack of available data.

Understanding consumer / customer expectations is also critical in the product marketing and communication stages. This section provides guidance to better understand market segmentation and communicate with the consumer.

Module 3: Administrative Creation of the Company

In this part,  I give you key insights to choose your legal entity as well as the tips and recommendations to optimize fiscally and countably the creation of your company.

Module 4: Financing your project

Raising funds is one of the biggest challenges for African entrepreneurs. The case of Morocco is no exception.

This 4th module gives a listing of funding methods available and the keys to fundraise in Morocco.

Module 5: Human Resources Management

Unanimously, entrepreneurs who gave birth to the world’s greatest success stories stress the importance of being surrounded by the best.

This last section gives advice for successful first recruitments and spotlights the management culture of HPS Worldwide, a Moroccan multinational that turned Moroccan culture into one of its best assets. Mohamed Horani, CEO of the company explains how to bring out the best from “Moroccan co-workers”.

Experts & Personalities

Ahmed Khalil

MD DELL EMC NW Africa

Mohamed Horani

HPS Worldwide CEO

Adil Douiri

CEO of MUTANDIS

Ismail Douiri

Co-CEO Attijariwafa Bank

Lamia Merzouki

Deputy CEO CFC

Hamza Laraichi

Infomineo co-Founder

Salma Benaddou

MD Burj Capital

Younes Azennoud

MD Fast Payment

Amine Kandil

CEO N+One Datacenters

Marc Chalet

Head of Recruitment DIORH

Driss Boutaleb

Creative Manager The Coca-Cola Company

Mehdi Alami

Marketing Director The Coca Cola Company

Did you take the course?
Please leave your review below!

Join the discussion 13 Comments

  • SEFFAR says:

    formation très intéressante qui m’a permis de franchir plusieurs obstacles.
    merci bien aux efforts fournis par Mme Bennis

  • ayoub ACHAHBAR says:

    hi I’m a entreprend in morroco I want to take this course

  • ECHARRAFI HAMZA says:

    Tanks for sending me that.i watcher the video and i find it very helpful to me .I found some strategies that I need

  • Nabil Nakbi says:

    Bonjour, je te félicite pour ce MOOC que vous avez animé car ça nous a appris l esprit d’entreprendre ainsi que les bases de gestion projet,
    Cordialement

  • WANGARA says:

    Bonjour BENNIS,
    Je tiens d’abord à vous remerciez ainsi que les intervenants et tout autres personnes qui ont contribués pour ce MOOC.
    Je dirai que, j’ai appris pas mal de choses comme les ressources naturelles du Maroc et ces métiers exportés.
    Ce cours nous a permis d’apprendre et de faire connaissance les grandes étapes d’un projet, business model Canevas, la méthodologie de l’étude du marché, surtout ma fameuse question pourquoi et comment les consommateurs achèteront votre produit ?
    Le benchmarking et les astuces de réussite la principale qui est le timing.

  • Bonjour,
    Je vous félicite pour la grande réussite de ce MOOC, essentiellement la pédagogie très attractive qui a été adoptée pour l animation , s ajoute le contenu de la formation très intéressant qui a essayé de toucher avec brio tout les aspects qui concerne l entreprenariat de juridique de création d entreprise , en passant par le commercial , Marketing et aux aspects managérial, j ai beaucoup apprécié les interview avec des professionnels et chefs d entreprises et ce avec un esprit de partage très enrichissant sans oublier bien sûr vos conseils pratiques .
    Merci beaucoup pour les grands efforts .
    Merci encore
    Cordialement

  • BAHAMMOU says:

    Bonjour Chère Kenza,

    Une excellente idée et ça aide énormément à se développer et enrichir nos connaissances à distance sans jamais se déplacer… Mon humble avis, c’est de promouvoir ce nouveau concept..
    Best of luck.
    Cordialement!

  • Ilham rhattas says:

    Bonjour cher Kenza

    Je vous félicite vivement pour cette plate forme et les cours que vous avez concocté avec un professialisme et simplicité. J’ai beaucoup appris grâce à cette formation. Merci beaucoup et je vus souhaite plein de succès.

    Par il hameau rhattas

  • Hassan says:

    J’ ai créé un cabinet dédié à la formation et au coaching. Ça tarde à demarer. J’aurais besoin de plus de conseils de Mme Bennis et éventuellement de mes collègues “mooc”ers. Merci beaucoup pour le mooc

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