A “how to” guide from idea validation to recruitment for business owners, multinationals’ executives, and startupers considering business in Morocco.
The MOOC is conceived, produced and presented by Kenza Bennis for emlyon business school. It has been designed as a step-by-step guide that gives you the tools, insights, knowledge, and skills to help you decide whether to take the leap of faith in the Moroccan market.
The toolkit includes interviews with experts and renowned companies that share their experience and deep understanding of the challenges you may face. This course is genuinely a “how to” guide from idea validation to recruitment.
After completing this MOOC, you and your organization’s staff will be able to :
- position and measure the potential of your project in the Moroccan market
- know the basics and tips for conducting a market research
- construct a winning value proposition that meets the needs of the market
- understand and communicate with Moroccan consumer
- successfully create the Moroccan entity that will enable you to realize your growth and expansion potential
- know the keys to raise funds and recruite in Morocco.
Module 1: Understanding the Moroccan Economy
Understanding the Moroccan socio-economic environment is key to finding your profitable niche.
The module starts with an analysis of the mineral wealth available in Morocco that sheds light on the nature of imports and exports as well as the rationale behind the economic and geostrategic orientations of Morocco.
I then present a SWOT and the competitive advantages of SMEs and multinationals presence in Morocco.
Module 2 : Market Survey & Idea Validation
Once a market opportunity is identified, a long process of value proposition building begins.
The first step is to examine whether there is a demand for the identified product or service through a market study. In this section, we explain how to identify the market by taking into account the specificities of Morocco, and how to mitigate a possible lack of available data.
Understanding consumer / customer expectations is also critical in the product marketing and communication stages. This section provides guidance to better understand market segmentation and communicate with the consumer.
Module 3: Administrative Creation of the Company
In this part, I give you key insights to choose your legal entity as well as the tips and recommendations to optimize fiscally and countably the creation of your company.
Module 4: Financing your project
Raising funds is one of the biggest challenges for African entrepreneurs. The case of Morocco is no exception.
This 4th module gives a listing of funding methods available and the keys to fundraise in Morocco.
Module 5: Human Resources Management
Unanimously, entrepreneurs who gave birth to the world’s greatest success stories stress the importance of being surrounded by the best.
This last section gives advice for successful first recruitments and spotlights the management culture of HPS Worldwide, a Moroccan multinational that turned Moroccan culture into one of its best assets. Mohamed Horani, CEO of the company explains how to bring out the best from “Moroccan co-workers”.